PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying quality traffic to your site, which can turn into potential paying clients, if they see what they are looking for on the landing page.
Search engine marketing is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword "PPC services," our ad might show up in the very top spot on the Google or Bing results page.